Influence of Strategic Marketing Approaches in Business Communication

The global and fast-paced economy requires all types of businesses to cultivate their communication system for the efficient smooth running organization. Various international crises can cause a shift towards cheaper mode methods that harm overall business strategy success. This study deals with influence strategic marketing approaches positively quality business. Particular emphasis has been put on business-to-customer targets along new possibilities developing more robust tools. paper aims propose trends in current model would help mitigating both future challenges. Thereby, incorporates pragmatism as research philosophy, deductive approach, descriptive design. Apart from that, secondary method data collection ethical modes is taken into consideration present comprehensive efficacious paper.